"Put on makeup while you drive? You'll make a pretty corpse", KIA Canada warns in a provocative new campaign. The car brand has released a series of print ads showing cosmetics morphed into lethal weapons. In one case, a lipstick is shown in the shape of a bullet. "Applying makeup while driving can be deadly", the tagline reads. The statistics stated that more than 500,000 road crashes are caused by women putting on their faces.